For 2021, the Motion Factory has partnered with Futerra, the world’s leading “change agency”, to create a cinematic, awareness film and subsequent ad campaign to push clean energy initiatives and expose the lies of dirty fossil fuels. The combination of Futerra’s unique brand strategies and clever concept development, coupled with The Motion Factory’s 25 years of experience in film production, has resulted in a beautiful short film and ad campaign that is both artful and effective in changing minds. We are particularly proud of this project, as it was created with a barebones crew on a shoestring budget, and yet the images we captured could easily stand up against any multi-million dollar feature film. We poured our hearts and souls into this project and we are very excited to showcase our efforts to the world this July.